Business Lead

Role Overview

We're hiring Business Leads for our Brands — the single person accountable for this brand's growth and bottom line. This is not a narrow marketing or operations role. You will own the full business: strategy, P&L, and day-to-day decisions across every function that touches the brand. You won't be building a team from scratch to do this. Instead, you'll draw on oCommerce's shared Centers of Excellence — Creative & Earned Media, Performance Marketing, Web & Tech, Ecommerce Operations, and Business Development — to execute against your brand's priorities, while you own the judgment calls: what to build, what to fix, what to scale, and what to say no to. If you think like a founder but want the backing, infrastructure, and shared expertise of an established company behind you, this is that role.

Key Responsibilities

• Full P&L responsibility for Brand — revenue, margins, profitability, and the plan to grow all three
• Brand strategy and prioritization — deciding what the brand needs most right now, and directing shared functional teams (creative, performance marketing, web/tech, ecommerce ops, BD) accordingly
• Product and merchandising direction — what to launch, what to retire, what to double down on
• Customer and growth strategy — acquisition, retention, and everything in between
• Pricing, promotions, and unit economics — protecting and improving margin, not just chasing top-line growth
• Cross-functional coordination — working closely with shared Centers of Excellence rather than owning headcount directly; your leverage comes from prioritization and judgment, not team size
• Performance reporting — regularly presenting brand health, wins, risks, and plans to company leadership

Qualifications & Skills

• Owned a P&L before — ideally for a D2C, ecommerce, or consumer brand — and can speak fluently in both growth metrics and margin.
• 5+ years of relevant experience.
• Comfortable using AI for work.

What we're looking for

• You've owned a P&L before — ideally for a D2C, ecommerce, or consumer brand — and can speak fluently in both growth metrics and margin
• You're comfortable with ambiguity and building process where none exists yet, rather than waiting for a playbook
• You can direct and get the best out of shared teams you don't formally manage — influence and clarity matter more here than authority
• You move between strategic thinking and hands-on execution without needing a big team to do either
• You're analytical by default — you'd rather look at the numbers than guess

What we offer

• Full ownership of a real, growing consumer brand — not a narrow function within one
• Direct access to company leadership and real influence over brand direction from day one
• A shared bench of specialist expertise (creative, performance marketing, tech, ecommerce ops) so you're never starting from zero
• The pace and autonomy of a startup, backed by the infrastructure of an established multi-brand company
• Competitive compensation, commensurate with experience

Our hiring process

• Intro call with our team (30 min).
• 2-3 rounds of Interview
• Final conversation with leadership and offer.